usability engineering studio

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ResourceseCommerce | Online Retail | eTail

Books, Reports & Articles

Appleseed J., Holst C. (2013) E-Commerce Checkout Usability: Exploring the Customer’s Checkout Experience (Version 1.1.3), Copenhagen: Baymard Institute, 192 p. | Baymard Institute

 

Baxter M. (2010) Checkout Optimization: 70 Ways to Increase Conversion Rates, London: Econsultancy, 66 p. | Econsultancy + Interview: Checkout Optimization Tips from Dr Mike Baxter

 

Demandware (2010) Optimizing Online Checkout: 20 Practical Ways to Reduce Cart Abandonment and Increase Online Profits, Woburn: Demandware, 11 p. | Demandware

 

Econsultancy (2010) Product pages: Best Practice Guide, London: Econsultancy, 49 p. | Econsultancy

 

Econsultancy (2011) Internet Marketing Strategy Briefing: Key Trends within Online, London: Econsultancy, 47 p. | PDF @ Econsultancy

 

Deloitte (2014) Fifth Annual eCommerce Assessment | PDF

 

eVOC Insights: Blog - Articles in the ‘E-commerce Usability’ Category

 

Jakob Nielsen's Alertbox (October 24, 2011) E-Commerce Usability

 

Cerejo L. (2011) Improving the Online Shopping Experience, Part 1: Getting Customers to Your Products, Smashing Magazine

 

Cerejo L. (2011) Improving the Online Shopping Experience, Part 2: Guiding Customers through the Buying Process, Smashing Magazine

 

eCommerce & Shopping Cart Usability: 21 Best Practices

 

Webcredible (2010) Why would you abandon an order when shopping online?

 

Econsultancy (2010) Checkout optimisation: 17 posts to help improve conversions

 

Econsultancy (2010) Why you should enclose the checkout process

 

Kukar-Kinney M., Close A. G. (2010) The determinants of consumers’ online shopping cart abandonment, Journal of the Academy of Marketing Science 38 (2): 240-250 | DOI: 10.1007/s11747-009-0141-5

 

O’Brien H. L. (2010) The influence of hedonic and utilitarian motivations on user engagement: The case of online shopping experiences, Interacting with Computers 22 (5): 344-352 | DOI: 10.1016/j.intcom.2010.04.001

 

Roth S. P., Schmutz P., Pauwels S. L., Bargas-Avila J. A., Opwis K. (2010) Mental models for web objects: Where do users expect to find the most frequent objects in online shops, news portals, and company web pages?, Interacting with Computers 22 (2): 140-152 | DOI: 10.1016/j.intcom.2009.10.004

 

 

Landing Pages

Ash T., Page R., Ginty M. (2012) Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (2nd Ed.), Indianapolis: John Wiley & Sons, XVIII+461 p. | Amazon

 

Oli Gardner (2014) The Smart Marketer’s Landing Page Conversion Course

 

Unbounce (2012) The Ultimate Guide to Landing Page Optimization

 

Unbounce (2014) The Ultimate Guide to PPC Landing Pages

 

Lander (2012) Landing Pages: The Ultimate Guide | PDF

 

iThemes (2012) 10 Keys to Great Landing Pages | PDF

 

Copyblogger (2013) Landing Pages: How to Turn Traffic into Money

 

ReachLocal (2012) The Foolproof Guide to an Effective Landing Page: 10 Easy Tips to Boost Conversions | PDF

 

Tech Diva Media (2012) Landing Page Optimization: 20 Keys to Success | PDF

 

Bryan Eisenberg (2014) Anatomy of a Perfect Landing Page

 

StratusResults (2014) Optimizing Landing Pages for Lead Generation and Conversion

 

Conversion Sciences (2014) The Chemistry of a Successful Landing Page [Infographic]

 

GetResponse (2014) Simple Changes to Boost Your Landing Page Conversions

 

 

Trust

Kim D., Benbasat I. (2010) Designs for effective implementation of trust assurances in internet stores, Communications of the ACM 53 (2): 121-126 | DOI: 10.1145/1646353.1646386

 

McAfee (2009) Digital Window Shopping: The Long Journey to “Buy”: How security influences purchase delay, Santa Clara: McAfee, 10 p. | PDF @ McAfee

 

Richardson J. (2010) Trust in the checkout: Increasing conversion, Bristol: Nomensa, 21 p. | Nomensa

 

Econsultancy (2011) Which e-commerce trustmarks are most effective?

 

 

Form Design

Sign Up Forms Must Die

 

5 UX Tips for Designing More Usable Registration Forms

 

8 Reasons Users Don’t Fill Out Sign Up Forms

 

How To Optimize Contact Forms For Conversions [Infographic]

 

10 Tips for Optimizing Web Form Submission Usability

 

Fundamental Guidelines of E-Commerce Checkout Design

 

4 Hours to Save Your Form

 

12 useful tips for web form optimisation

 

Web form design guidelines: an eyetracking study

 

Wroblewski L. (2008) Web Form Design: Filling in the Blanks, Brooklyn: Rosenfeld Media, 226 p. | Amazon

 

Wroblewski L. (2010) New Approaches To Designing Log-In Forms, Smashing Magazine

 

Jarrett C., Gaffney G. (2008) Forms that Work: Designing Web Forms for Usability, Burlington: Morgan Kaufmann, 199 p. (Interactive Technologies) | Amazon

 

Web Site Usability For Improving Online Forms

 

 

Fashion | Clothing | Apparel Webstores

eDigitalResearch (2014) eChannel Retail Benchmark Study: Wave 6: September 2014 | PDF

 

Userzoom (2013) Measuring the User Experience of Fashion Web Stores on Tablet Devices, 57 p. | Userzoom

 

Schneider T., Vandresen M., Santos F. dos (2012) A department store’s website usability test aimed at the fashion retail business, Human Factors in Design, 1 (1) | Link to PDF download page

 

Tuch A. N., Roth S. P., Hornbæk K., Opwis K., Bargas-Avila J. A. (2012) Is beautiful really usable? Toward understanding the relation between usability, aesthetics, and affect in HCI, Computers in Human Behavior 28 (5): 1596-1607 | DOI: 10.1016/j.chb.2012.03.024 | PDF

 

Fashion’s Collective (2011) How Usability Can Lead to a More Engaging Brand Experience Online (has a number of disputable recommendations)

 

Fashion’s Collective (2011) Online Visual Merchandising, A New Perspective

 

Internet Retailing (2011) Low scores for usability across UK fashion web sites

 

Retail Week (2012) How can online fashion retailers overcome the many barriers to sales conversion in order to optimise their performance? | PDF

 

Econsultancy (2011) Shopping basket best practice from ASOS

 

Econsultancy (2011) Persuasive checkout best practice from ASOS

 

Econsultancy (2012) Bonmarché's e-commerce relaunch shows an understanding of its target audience

 

Econsultancy (2013) Five key themes for fashion ecommerce success

 

Econsultancy (2013) What fashion and beauty retailers can teach you about site search

 

Econsultancy (2013) H&M's new '& Other Stories' site offers quirky but fun user experience

 

Econsultancy (2013) Why luxury brands need to focus on user experience and SEO

 

Grid-based fashion stores

 

 


Last update: 04.10.2014 10:14