usability engineering studio


Bilet Online Mobile Application : User Interface Design

Bilet Online Logo

Bilet Online is a popular Russian online travel agency providing a standard set of services to their customers: air ticket booking, railway ticket booking, hotels and car rentals.

The challenge

Online air ticket booking is a cognitively complex task even on fully-functional internet-access devices such as desktops, representing a repetitive multi-parametric search in the flights database and then browsing long lists of flights found, consisting of different carriers, dates and times to create an optimal combination of outbound and inbound flights. The development of mobile ticketng system for airline travel became a challenging task for the MTS, Russia's largest mobile operator, and popular online travel agency Bilet Online. Fortunately, the parties were clever enough to understand that usability engineering would be the key to their system’s success.

Our work

From the very beginning the parties realized that a mobile air ticket booking system has no chances to become a mainstream, mass-market product to be used by everyone, so studious efforts had been made to define the target group of prospective users of the air m-ticketing system. The resulting prospective customer profile that guided further development of the guidelines and interface design looked as follows: (a) frequent business traveler, (b) experienced in air travel and familiar with its peculiarities, (c) mainly travelling between limited number of familiar airports, (d) travelling mainly alone than in group, (e) high degree of technology self-efficacy individuals.

We developed a list of domain-specific guidelines for mobile air ticket booking applications, scenarios of use, and a wireframe design for mobile air ticket booking system.

Bilet Online Design Document
Design document

User interface design
User interface design

Related items

Publication: Burmistrov I. (2009) Mobile air ticket booking, in: N. Norros, H. Koskinen, L. Salo, P. Savioja (Eds.) ECCE 2009 – European Conference on Cognitive Ergonomics: Designing beyond the Product – Understanding Activity and User Experience in Ubiquitous Environments, Espoo: VTT, 115-118 [PDF 296KB]

Other projects in the category Airlines & Online Travel Agencies:Aeroflot Website : Expert Evaluation || Aeroflot ITSM Intranet : UI Design || Aeroflot Touch Screen Kiosk: UI Design || Bilet Online : Complete Website Redesign || Bilet Online Website : Designer's Inspection and Eye Tracking || Bilet Online : Payment via Kiosk and ATM : UI Design ||