Services and Prices

• Usability/UX/CRO Audit (Expert Evaluation)

  Expert evaluation is a possibility to expertise your software, mobile or web application, or ecommerce webstore based on our 50 years combined experience in usability engineering. Our expert view detects key usability, UX and conversion rate issues in the product quickly, without user testing. It gives a snapshot of the most major issues of the website or application, basic recommendation what is necessary to be changed and high-level task plan how to redesign a product. It gives you a high-level overview of the product in short-term period and supplies a list of findings to be corrected first of all and often providing quick-win changes. We base our recommendations on analytics (Google Analytics and user behavior analytics like Hotjar, CrazyEgg, Lucky Orange etc.), ecommerce and CRO best practices, established usability principles, published research, competitive analysis and our extensive experience in the field.
  
  Price: €1500-3700 for a typical online retail website with 7 different types of pages
  
  The large collection of our usability and conversion reviews: Download PDF
  
  

• UX/Usability Testing

  Usability testing of a product or its prototype gives a full view of usability issues by passing each user through a set of predefined tasks. Effectiveness, efficiency and subjective satisfaction are key observable and measurable aspects of each product. Time duration and pauses, difficulties and mistakes, total task completeness and personal satisfaction shows a whole picture of application acceptability and usability. We recommend testing in both cases: before design, when user requirements are not clear and you need to detect all usability issues to redesign a product; and after design, to check whether all usability issues were eliminated or not and what is necessary to do else to improve usability quality of the product. Testing early in the life-cycle is most effective because it reduces development costs.
  
  Price: €750 per participant (min. 5 participants)
  
  Our usability testing laboratory

• Eye Tracking

  Eye tracking is the method to measure where the user looks at the screen. By checking eye movements we can detect what is the most effective space for searching information, what zones are less mentioned or even “blind” for ordinary users, where they suspend or experience difficulties. We recommend using eye tracking first of all in testing of rich graphical interfaces where the density of information is too high to get risk of visual lost or where people might ignore some information. Eye tracking measurements are conducted with special equipment and the results are often presented as a “temperature map” with hot problem zones. This method is alike general usability testing and can be perfectly supplement it’s results in details.