eCommerce | Online Retail | eTail
Books, Reports & Articles
Appleseed J., Holst C. (2013) E-Commerce Checkout Usability: Exploring the Customer’s Checkout Experience (Version 1.1.3), Copenhagen: Baymard Institute, 192 p. | Baymard Institute
Baxter M. (2010) Checkout Optimization: 70 Ways to Increase Conversion Rates, London: Econsultancy, 66 p. | Econsultancy + Interview: Checkout Optimization Tips from Dr Mike Baxter
Econsultancy (2010) Product pages: Best Practice Guide, London: Econsultancy, 49 p. | Econsultancy
Econsultancy (2011) Internet Marketing Strategy Briefing: Key Trends within Online, London: Econsultancy, 47 p. | PDF
Deloitte (2014) Fifth Annual eCommerce Assessment | PDF
eVOC Insights: Blog - Articles in the ‘E-commerce Usability’ Category
Jakob Nielsen's Alertbox (October 24, 2011) E-Commerce Usability
eCommerce & Shopping Cart Usability: 21 Best Practices
Webcredible (2010) Why would you abandon an order when shopping online?
Econsultancy (2010) Checkout optimisation: 17 posts to help improve conversions
Econsultancy (2010) Why you should enclose the checkout process
Kukar-Kinney M., Close A. G. (2010) The determinants of consumers’ online shopping cart abandonment, Journal of the Academy of Marketing Science 38 (2): 240-250 | DOI: 10.1007/s11747-009-0141-5
O’Brien H. L. (2010) The influence of hedonic and utilitarian motivations on user engagement: The case of online shopping experiences, Interacting with Computers 22 (5): 344-352 | DOI: 10.1016/j.intcom.2010.04.001
Roth S. P., Schmutz P., Pauwels S. L., Bargas-Avila J. A., Opwis K. (2010) Mental models for web objects: Where do users expect to find the most frequent objects in online shops, news portals, and company web pages?, Interacting with Computers 22 (2): 140-152 | DOI: 10.1016/j.intcom.2009.10.004
Landing Pages
Ash T., Page R., Ginty M. (2012) Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (2nd Ed.), Indianapolis: John Wiley & Sons, XVIII+461 p. | Amazon
Oli Gardner (2014) The Smart Marketer’s Landing Page Conversion Course
Unbounce (2012) The Ultimate Guide to Landing Page Optimization
Unbounce (2014) The Ultimate Guide to PPC Landing Pages
Lander (2012) Landing Pages: The Ultimate Guide | PDF
iThemes (2012) 10 Keys to Great Landing Pages | PDF
Copyblogger (2013) Landing Pages: How to Turn Traffic into Money
ReachLocal (2012) The Foolproof Guide to an Effective Landing Page: 10 Easy Tips to Boost Conversions | PDF
Tech Diva Media (2012) Landing Page Optimization: 20 Keys to Success | PDF
Bryan Eisenberg (2014) Anatomy of a Perfect Landing Page
StratusResults (2014) Optimizing Landing Pages for Lead Generation and Conversion
Conversion Sciences (2014) The Chemistry of a Successful Landing Page [Infographic]
GetResponse (2014) Simple Changes to Boost Your Landing Page Conversions
Trust
Kim D., Benbasat I. (2010) Designs for effective implementation of trust assurances in internet stores, Communications of the ACM 53 (2): 121-126 | DOI: 10.1145/1646353.1646386
McAfee (2009) Digital Window Shopping: The Long Journey to “Buy”: How security influences purchase delay, Santa Clara: McAfee, 10 p. | PDF @ McAfee
Richardson J. (2010) Trust in the checkout: Increasing conversion, Bristol: Nomensa, 21 p. | Nomensa
Econsultancy (2011) Which e-commerce trustmarks are most effective?
Form Design
5 UX Tips for Designing More Usable Registration Forms
8 Reasons Users Don’t Fill Out Sign Up Forms
How To Optimize Contact Forms For Conversions [Infographic]
10 Tips for Optimizing Web Form Submission Usability
Fundamental Guidelines of E-Commerce Checkout Design
12 useful tips for web form optimisation
Web form design guidelines: an eyetracking study
Wroblewski L. (2008) Web Form Design: Filling in the Blanks, Brooklyn: Rosenfeld Media, 226 p. | Amazon
Wroblewski L. (2010) New Approaches To Designing Log-In Forms, Smashing Magazine
Jarrett C., Gaffney G. (2008) Forms that Work: Designing Web Forms for Usability, Burlington: Morgan Kaufmann, 199 p. (Interactive Technologies) | Amazon
Web Site Usability For Improving Online Forms
Fashion | Clothing | Apparel Webstores
eDigitalResearch (2014) eChannel Retail Benchmark Study: Wave 6: September 2014 | PDF
Userzoom (2013) Measuring the User Experience of Fashion Web Stores on Tablet Devices, 57 p. | Userzoom
Schneider T., Vandresen M., Santos F. dos (2012) A department store’s website usability test aimed at the fashion retail business, Human Factors in Design, 1 (1) | Link to PDF download page
Tuch A. N., Roth S. P., Hornbæk K., Opwis K., Bargas-Avila J. A. (2012) Is beautiful really usable? Toward understanding the relation between usability, aesthetics, and affect in HCI, Computers in Human Behavior 28 (5): 1596-1607 | DOI: 10.1016/j.chb.2012.03.024 | PDF
Fashion’s Collective (2011) How Usability Can Lead to a More Engaging Brand Experience Online (has a number of disputable recommendations)
Fashion’s Collective (2011) Online Visual Merchandising, A New Perspective
Internet Retailing (2011) Low scores for usability across UK fashion web sites
Retail Week (2012) How can online fashion retailers overcome the many barriers to sales conversion in order to optimise their performance? | PDF
Econsultancy (2011) Shopping basket best practice from ASOS
Econsultancy (2011) Persuasive checkout best practice from ASOS
Econsultancy (2012) Bonmarché's e-commerce relaunch shows an understanding of its target audience
Econsultancy (2013) Five key themes for fashion ecommerce success
Econsultancy (2013) What fashion and beauty retailers can teach you about site search
Econsultancy (2013) H&M's new '& Other Stories' site offers quirky but fun user experience
Econsultancy (2013) Why luxury brands need to focus on user experience and SEO
Last update: 06.03.2021 02:43