Books & Articles

Appleseed J., Holst C. (2011) E-Commerce Checkout Usability: Exploring the Customer’s Checkout Experience, Copenhagen: Baymard Institute, 144 p. | Baymard Institute

 

Baxter M. (2007) Online Retail: Checkout Special, London: Econsultancy, 68 p. | Econsultancy

 

Baxter M. (2010) Checkout Optimization: 70 Ways to Increase Conversion Rates, London: Econsultancy, 66 p. | Econsultancy + Interview: Checkout Optimization Tips from Dr Mike Baxter

 

Broadhead R. (2006) 27 Steps to a Better Checkout and… More Profits: A Best Practices Guide for PayPal Merchants, Toronto: Rick Broadhead and Associates, 67 p. | PDF

 

Demandware (2010) Optimizing Online Checkout: 20 Practical Ways to Reduce Cart Abandonment and Increase Online Profits, Woburn: Demandware, 11 p. | Demandware

 

Econsultancy (2010) Product pages: Best Practice Guide, London: Econsultancy, 49 p. | Econsultancy

 

Econsultancy (2011) Internet Marketing Strategy Briefing: Key Trends within Online, London: Econsultancy, 47 p. | PDF @ Econsultancy

 

Forrester Research (2009) eCommerce Web Site Performance Today: An Updated Look at Consumer Reaction to a Poor Online Shopping Experience | Report + Press Release

 

Kukar-Kinney M., Close A. G. (2010) The determinants of consumers’ online shopping cart abandonment, Journal of the Academy of Marketing Science 38 (2): 240-250 | SpringerLink

 

O’Brien H. L. (2010) The influence of hedonic and utilitarian motivations on user engagement: The case of online shopping experiences, Interacting with Computers 22 (5): 344-352 | ScienceDirect

 

Roth S. P., Schmutz P., Pauwels S. L., Bargas-Avila J. A., Opwis K. (2010) Mental models for web objects: Where do users expect to find the most frequent objects in online shops, news portals, and company web pages?, Interacting with Computers 22 (2): 140-152 | ScienceDirect

 

Syntagm (2009) UK Mobile Phone e-Commerce, 59 p. | Syntagm

 

Syntagm (2010) US & UK Clothing e-Commerce, 52 p. | Syntagm

 

eVOC Insights: Blog - Articles in the ‘E-commerce Usability’ Category

 

Jakob Nielsen's Alertbox (October 24, 2011) E-Commerce Usability

 

Cerejo L. (2011) Improving the Online Shopping Experience, Part 1: Getting Customers to Your Products, Smashing Magazine

 

Cerejo L. (2011) Improving the Online Shopping Experience, Part 2: Guiding Customers through the Buying Process, Smashing Magazine

 

eCommerce & Shopping Cart Usability: 21 Best Practices

 

Is your website easy to buy from? Tips you can test to improve your site's checkout process (has a number of disputable recommendations)

 

Improve your web-forms and increase conversions (has a number of disputable recommendations)

 

Google Conversion Room Blog (2010) 7 ways to improve your call to action

 

Webcredible (2005) Ten ways to improve the usability of your ecommerce site

 

Webcredible (2007) Converting visitors to buyers

 

Webcredible (2007) Ecommerce imagery: Persuading with pictures

 

Webcredible (2007) Filter & sort: Improving ecommerce product findability

 

Webcredible (2008) 5 ways to improve online cross- & up-selling

 

Webcredible (2008) Online persuasion - 7 ways to persuade people to buy

 

Webcredible (2010) Why would you abandon an order when shopping online?

 

Econsultancy (2010) Checkout optimisation: 17 posts to help improve conversions

 

Econsultancy (2010) Why you should enclose the checkout process

 

Econsultancy (2010) Checkout abandonment on the rise

 

Usability - VKI Studios Blog

 

ShopManual (2008) Кратко о usability (о чем собственно все это)

 

Johnson J. (2003) Web Bloopers: 60 Common Web Design Mistakes and How to Avoid Them, San Francisco: Morgan Kaufmann, 344 p. | Amazon  (Russian translation: Джонсон Дж. (2005) Web-дизайн: Типичные ляпы и как их избежать, Москва: Кудиц-Образ, 400 с. | Ozon)

 

 

Trust

Kim D., Benbasat I. (2010) Designs for effective implementation of trust assurances in internet stores, Communications of the ACM 53 (2): 121-126 | ACM Digital Library

 

McAfee (2009) Digital Window Shopping: The Long Journey to “Buy”: How security influences purchase delay, Santa Clara: McAfee, 10 p. | PDF @ McAfee

 

Richardson J. (2010) Trust in the checkout: Increasing conversion, Bristol: Nomensa, 21 p. | Nomensa

 

Econsultancy (2011) Which e-commerce trustmarks are most effective?

 

Online | Real-Time Customer Support

Art Technology Group (2009) Live Help: The Power of Click to Call and Click to Chat (Why Businesses Must Offer Live Voice and Text Chat Assistance to Drive Online Sales)

 

Forrester Research (2010) Making Proactive Chat Work

 

 

Form Design

Wroblewski L. (2008) Web Form Design: Filling in the Blanks, Brooklyn: Rosenfeld Media, 226 p. | Amazon

 

Wroblewski L. (2009) The Apple Store's Checkout Form Redesign

 

Wroblewski L. (2010) Modern Web Form Design | MIX10

 

Wroblewski L. (2010) New Approaches To Designing Log-In Forms, Smashing Magazine

 

Jarrett C., Gaffney G. (2008) Forms that Work: Designing Web Forms for Usability, Burlington: Morgan Kaufmann, 199 p. (Interactive Technologies) | Amazon

 

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Last update: 08.11.2011 15:35